Our Aim

The aim of the In2:InThinking Network is to promote study, insight, and application of individual and collective awareness of systems, psychology, variation, knowledge, and their interactions - elements recognized as the basis of W. Edwards Deming's “System of Profound KnowledgeTM (S0PK).

The concept of “InThinking” derives from “awareness of our own thinking and the assumptions" we make in how we act when we allocate resources (time, money, space, materials, inventory, equipment, ideas, etc.) where thinking is defined as “a way of reasoning.” Fundamental to resource allocation is whether our activities are deliberately (by choice) proactive or reactive, and whether the resources involved belong to the enterprise ("ours") or to one's own department, function, district, part, etc. ("mine"). InThinking invites an individual to learn to perceive the patterns of interdependencies surrounding him or her and to reason and judge with new insight and thereby engage in the activities of Purposeful Resource Management and Purposeful Resource Leadership across their enterprise. Such efforts would be commonplace in a "Business as Unusual" environment.

In2:InThinking is a 501(c)(3) approved educational entity. Your donations and any other financial support may be tax deductible.

Scroll down for information on Events and 2026 Forum.

In2In.org thanks these sponsors and partners for their support. Their time and money make our Forum possible and affordable for all.

July 17 to 19, 2026

Santa Clarita, California

Join us at the In2:InThinking Network 2026 Forum for 2.5 days of innovation, collaboration, and forward-thinking conversations!

Service charge included in fee. Thank you for your support of the In2:InThinking Network

Basic Forum Schedule

17-July
8-9 AM Breakfast
9 AM-12 PM Sessions
12-1 PM Lunch
1:30-4:30 PM Sessions
5-6 PM Happy Hour
6-9 PM Dinner & Entertainment

18 July
8-9 AM Breakfast
9 AM - 12 PM Sessions
12-1 PM Lunch
1:30-2:30 PM Sessions
3-4:30 PM Networking session
5-6 PM Happy Hour
6-9 PM Dinner & Entertainment
19-July
8-9 AM Breakfast
9-11:30 AM Open Conversations / Forum Café

Leading with Better Questions

Scroll down for information on 2025 Forum details

On the third Tuesday of each month (skipping July and December), we will host a webinar titled our “Monthly Speaker Series.” Please review our Events page for details. Registration is required to attend monthly webinars.

Our Monthly Speaker Series

Our March 17, 2026 session is with Fazel Hayati

10 AM Pacific Time

Title: “Our View of the World: Perspectives from Ackoff, Deming and Scholtes”

Description: In The Leader’s Handbook, Peter Scholtes offers a comprehensive expansion of Dr. W. Edwards Deming’s System of Profound Knowledge. Drawing from his deep expertise in organizational development, adult learning, people and intrinsic motivation, Scholtes operationalizes Deming’s teachings into six core competencies for leading organizations, inspiring people, and managing daily workflows.

Format:  In his forward to the Leader’s Handbook Ackoff offers a format to study the book which we will follow in these sessions:

“I suggest a small group of managers or students of management read each chapter separately but simultaneously, and then gather to discuss what they have read. They should discuss what they agree with, what they disagree with, and, most important, how what they have read will affect their behavior. Discussion should also follow up on previous statements about what will be done differently as a result of reading the book. The format and the clarity of the presentation encourage such discussions.” [emphasis added]

Prerequisite: Open minds, willing to learn and contribute.

Platform:  Zoom


Register (using oval link to the right to receive the Zoom link to join

And, go to our YouTube channel to find recordings of our previous webinars, plus presentations at our 2025 Forum, and our “Study Sessions” for Dr. Deming’s “The New Economics,” hosted by Tim Higgins.

The New Economics Study Sessions

It begins with Dr. Edward Deming’s book, “The New Economics.” Tim Higgins is conducting a 2 month series on this book in 8 weekly 1.5-hour conversations.

Our third “study session” cohort with Tim starts on Wednesday, January 21 and runs through March 11, in sessions from 3:00-4:30pm Pacific Time

Description:   A group of participants assembles, via Zoom, for this 8-part, 12-hour series.  Participants study W. Edwards Deming's last book, The New Economics, in which he introduced his concept of a "System of Profound Knowledge." The group reads specified chapters before each session and through facilitation guided by Tim explore the meaning and application of the ideas, as well as personal reactions to the ideas.

Registration Fee - there is NO fee to attend.

Prerequisite: there are NO prerequisites

Format: 8 1.5-hour sessions, meeting weekly over 8 weeks (The January 21 session will be held on Wednesdays, from 3:00-4:30pm Pacific Time)

Planned session start dates:
20 May 2026, 9 September 2027, 20 January 2027 19 May 2027, 28 October 2027

The Leader's Handbook Study Sessions

Making Things Happen, Getting Things Done 1st Edition

Description: In The Leader’s Handbook, Peter Scholtes offers a comprehensive expansion of Dr. W. Edwards Deming’s System of Profound Knowledge. Drawing from his deep expertise in organizational development, adult learning, people and intrinsic motivation, Scholtes operationalizes Deming’s teachings into six core competencies for leading organizations, inspiring people, and managing daily workflows.

Format:  In his forward to the Leader’s Handbook Ackoff offers a format to study the book which we will follow in these sessions:

“I suggest a small group of managers or students of management read each chapter separately but simultaneously, and then gather to discuss what they have read. They should discuss what they agree with, what they disagree with, and, most important, how what they have read will affect their behavior. Discussion should also follow up on previous statements about what will be done differently as a result of reading the book. The format and the clarity of the presentation encourage such discussions.” [emphasis added]
Registration Fee - there is NO fee to attend.

Prerequisite: there are NO prerequisites

Format: 8, 1.5-hour sessions, meeting weekly over 8 weeks

(session will be held on Wednesdays, from 3:00-4:30pm Pacific Time)

Planned session start date(s):
tentative 2 April 2026 through May 21, 2026

Contact Us

Interested in working, learning, and thinking together with us? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!