October 2013 
Aerojet Rocketdyne's 
Ongoing Discussion Announcement
Join Our Mailing List
In This Issue
Welcome First-Timers
Meeting Notice Service
International Participants
Additional Reading
October OD
Future OD Conference Calls
Future BTA Webinars
InThinking Together Seminar
The New Economics Study Session
Aim and Stats  
 
Now in our fourteenth year of operation, the aim of the "OD" and "BTA" sessions is to continue to foster an appreciation of  InThinking
within an emerging network that is developing inside Aerojet Rocketdyne and beyond. Dates for future "OD" and "BTA" sessions along with additional "thinking" opportunities for 2013 can be found in this announcement.   
 
OD + BTA Stats

For an update on OD and BTA  statistics, this month's invitation is going out to 1900+ partners in the U.S., as well as fellow InThinking partners in Australia, Austria, Bosnia-Hercegovina, Brazil, Bulgaria, Canada, China, Chile, Dubai, Ethiopia, Finland, France, Germany, Hungary, India, Ireland, Italy, Japan, Kazakhstan, Kenya, Kuwait, Malaysia, Mexico, Netherlands, New Zealand, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, South Korea, Sweden, Switzerland, Turkey,  the United Arab Emirates, and the U.K. Taken together, these individuals represent over 600 organizations in this list of nations, from elementary schools and senior high schools to colleges and universities, from one-person consulting firms to GenCorp, United Technologies, GM, IBM, General Electric, NASA,  Bechtel, Kuwait Energy Company, Philips Electronics, and The Boeing Company.

Welcome First Timers


Your names have been added to this announcement list by virtue of your attendance in our series of InThinking Roadmap seminars, workshops, and overviews within Aerojet Rocketdyne, or attendance at the annual In2:InThinking Network Forum
,
 through a personal request, from you or a friend.  Welcome to our thinking networks.

Click either link below to send me the name(s) and e-mail address(es) of anyone you would like to have added to this mailing list, or let me know if you would like to be removed.  Thanks!!! 

 

ADDITIONS  

 

DELETIONS 

Meeting Notice Service - OD and BTA 

 

If you'd like to receive meeting notices on your Microsoft Outlook schedule for upcoming Ongoing Discussion conference calls and Better Thinking About... webinars, reply to Bill Bellows at william.bellows@rocket.com and your name will be added to our meeting notice list.

International Participants

Our conference call sessions are toll-free within the U.S. and Canada.  Several international participants have been able to connect toll-free using Skype for a VOIP connection, which we now recommend to others calling in from outside (or inside) the U.S. and Canada. 
 
First, you'll need to establish a Skype account at www.skype.com
.  Once Skype is set up and functioning correctly the only thing that is different when connecting with our "InThinking Roadmap" conference call sessions ("OD" or "The New Economics Study Sessions") is the use of a pass code and security code.  For our "OD" sessions, these numbers are provided once the "participant survey" is completed.  For the "The New Economics Study Sessions," these numbers are provided in an email from Tim Higgins, who hosts these calls.  In either case, when prompted by Skype to enter these codes, use the keyboard not voice option and be sure to turn off the computer's microphone, otherwise the numeric keys don't function.  If the microphone is left on when the codes are entered, Skype's automated operator will reply with "number not recognized," as no number has been transmitted.   Also, please note that the "pound key" in the U.S. (#) translates to the "hash key" in the U.K.

 

New users of Skype are encouraged to perform a conference call test in advance of the scheduled "InThinking Roadmap" conference call.  Contact Bill Bellows to arrange for a test call. 
 
Additional Reading 
  
Beginning in 2009, a series of articles have been prepared for the Lean Management Journal (LMJ) to share InThinking insights with the Lean community.   This month's feature LMJ article,First Impressions of W. Edwards Deming (released with the permission of the LMJ), was prepared to expose LMJ readers to Dr. Deming's concept of a System of Profound Knowledge.    
 
Contact Bill Bellows with questions, comments, or observations about this article.

Good morning from the Los Angeles campus of Aerojet Rocketdyne, located in Canoga Park, California, on the western end of the San Fernando Valley.  

  
Aerojet Rocketdyne's InThinking Network welcomes Marcia, from New York City, New York, to lead our tenth Ongoing Discussion conference call of 2013 on October 24th and 25th and also our 166th session since we began in January 2000.   As for a topic, Marcia has selected the "Fear Erodes Profits", in her first time with us as a Thought Leader.   

Marcia Daszko  

I was introduced to Marcia by Dan Robertson, co-chair of this fall's Deming Institute Conference, in 2001, when we brought together several dozen colleagues inside and outside of Boeing (our then parent company) to form the In2:InThinking Network, with Marcia as one of our founding board members and a pioneering member of our first Forum Team, for 2002.   Marcia and Dan brought their vast experience in leading the Bay Area Deming User Group for 10+ years.

Marcia's 7-page Thought Piece, begins with these thoughts, 

Few executives link their responsibility as leaders to fear in themselves, their organization, and the erosion of profits. Many leaders are unaware of the hundreds of kinds of fear that exist and the debilitating impact fear has on individuals, their organization and its success, and society. Often when leaders become aware of fear, they rationalize it and accept it-and that is a recipe for disaster, both culturally and financially. Other leaders become aware of fear and its impact and quickly and courageously begin to lead and eradicate the disease of fear from their work environments. It is a hard and necessary journey.
 

"How could they know? How could they know they have anything to learn?" management guru and statistician W.E. Deming asked at his 4-day seminars. We suffer from evil styles of management, such
as ranking people. Divisions, plants (creating competition between people), management by results, failure to understand cooperation in a system in which everybody wins. Transformation is required: not mere change. Transformation requires Profound Knowledge. The 14 Points for Management follow naturally as application of the system of profound knowledge, for transformation from the present style of
management to one of optimization. The 14 points constitute a theory of management . . . unfortunately, deadly diseases stand in the way of transformation.

(Management) squeezes out from an individual, over his lifetime, his innate intrinsic motivation, self esteem, dignity, and build into him fear, self-defense, extrinsic motivation. We have been destroying our
people, from toddlers on through the university, and on the job. Deming's point number 8 requires leaders to drive out fear, so that everyone may work effectively for the company. Organizations today are driven to do more with less, be lean, cut costs, chase management fads and "best practices," and drive to meet the numbers, targets and arbitrary numerical quotas. The more that executives focus on doing these wrong things, the more toxic organizations become. Lack of leadership produces more fear and less care and trust. Fear has been elevated to unhealthy levels and produces toxic people and cultures.

Fear is a destroyer of healthy interaction, productivity and performance (individually and as a system) and impacts many organizations' measures of success. For some, it's the bottom line, the profits, the stock price! Those measures are only partial, financial, and short-term measures. They do not measure learning, improvement, quality, innovation, helping customers, joy in work or leaving a legacy.

 

Marcia follows with this perspective,

 
Over recent decades a critical measure of success, particularly in corporations, has been the bottom line, the stock price, the ranking in the Fortune 500, the revenues or profits. Make the numbers, by any means. The myopic focus on the number has and will continue to destroy corporations that were once well-respected. These corporations will self-destruct. They will blame outside forces and the competition and government regulations and unfair trade practices, but the reality is: look in the mirror.

Organizations most often do not survive because they lack leadership with the profound knowledge they need, the ability to differentiate leadership with management fads and "best practices, and courage. For those who want to lead successfully, it requires continual learning, planning, adapting, improving and innovating. It requires breaking down barriers and obstacles to quality and serving employees and
customers.

 
Link here to download Marcia's Thought Piece. 
 
 

Link here to register to attend.


Looking ahead, our October "Better Thinking About..." webinar will feature Tim Higgins on November 14th on the topic of "Better Thinking About Thinking Tools and Processes."  

Link here to register to attend in advance of the announcement.


And, further ahead, mark your calendars to join us on November 25th and 26th, when John Varney will join us for the November Ongoing Discussion to lead a conversation on "Jacob's Ladder."  

 

Link here to register to attend in advance of the announcement. 

  


Biography

   

Marcia Daszko brings more than 25 years of executive leadership and consulting experience in transformation, strategic change, and innovation for businesses and individuals. Spanning two significant careers in Corporate Communications and Marketing with Transformation consulting. Marcia has used her talent, knowledge and
experience in such area as:

* Executive Communications/Marketing management for several corporations in diverse industries.
* Senior Consultant for a Deming-based management consulting firm.
* Co-Founding Board Member of a non-profit.
* Co-Founder of two Bay Area Deming User Groups.
* CEO/Founder of Marcia Daszko & Associates (16 years), Catalysts for Strategic Change,Transformation, and Innovation.
* Executive Leadership Transformation Coach.
* Board Member, SJSU Alumni Association.
* Keynote speaker, multiple national and international conferences.

Marcia works collaboratively with her associates to help clients transform their organizations. Her commitment to her customers' success is renown, from working with the Board of Directors on strategic decisions to facilitating leadership conversations on creating their Compelling Purpose, designing the system and methods to
achieve it, and creating the culture where all can contribute and find joy in work.

Marcia holds a Master's degree from San Jose State University and an undergraduate degree from Santa Clara University. She has taught graduate management classes and been a guest lecturer at UC-Berkeley, Naval Post-Graduate School, and Fordham University.
 
Contact Marcia by e-mail at md@daszko.com with any questions or comments you would like to share with her in preparation for this OD conference call.
 

Cheers...
Bill

 
Bill Bellows  
Associate Fellow and Lead 
InThinking Network 
Aerojet Rocketdyne 
Canoga Park, California 

October 24th-25th OD Details

  

Please join us for one or all of this month's series of OD conference calls. As always, you are invited to participate for as long, or as short, as you can in one or more of these sessions.  Note that the conversations vary from session to session, due to a variety of causes, such as who participates and what questions are asked.   This diversity is captured every month, as the calls are recorded and shared with all who register to attend.

 

Option - Date/Time (Pacific Time);

1 - Thursday, October 24th, 12:00-1:00pm
2 - Thursday, October 24th, 1:00-2:00pm
 
3 - Friday, October 25th - 12:00-1:00pm  

4 - Friday, October 25th - 1:00-2:00pm  

 

The agenda for each option will be: 

Timing: Topic 
Opening 15 minutes: Call in and Introductions 
Next 40 minutes: Ongoing Discussion 
Last 5 minutes: Farewells and Close  

Please reply to this note by noon, Pacific Time on Wednesday, October 23rd
 to confirm your plans to participate in one (or more) of these options. If you do plan to attend, please complete the OD PARTICIPATION SURVEY by using the link below...

PARTICIPANT SURVEY
   

 

Telecon lines (including a pass code and a security code) have been arranged for those who cannot join us in a conference room at our Canoga Park facility and are provided upon completion of the participant survey.

As always, please forward this announcement to anyone we missed who would also like to participate.

Regards...
Bill

Future Ongoing Discussion Conference Calls  
 
Mark your calendars - future Ongoing Discussion conference calls will be held on the following dates (subject to slight changes), from 12-1pm and 1-2pm Pacific Time.
 
Month, Dates, Thought Leader(s), Topics (link on each session to register):
 
Future Better Thinking About... Webinars  

Mark your calendars - future Better Thinking About... webinars will be held on the following dates, from 11:30-1pm Pacific Time. Details for how to participate in this webinar series are provided upon registering using the participant survey for each event.


Date, Presenter, and Topic (link on each session to register):

InThinking Together Seminar

  

Description: This seminar explores the philosophies of a variety of management theorist, including but not limited to Russell Ackoff, W. Edwards Deming, Edward de Bono, Tom Johnson, and Genichi Taguchi, among many others; as they apply to the management of organizational resources, including ideas, innovation, knowledge, money, equipment, and space.  Among the topics of discussion will be the concepts of "better thinking about thinking" (InThinking) and Purposeful Resource Management as well as Purposeful Resource Leadership.  The seminar will introduce you to these ideas through a series of questions that are specially selected to create awareness of a new approach to working together, learning together, and thinking together. 

  

Registration Fee: there is NO fee to attend    

 

Prerequisites: there are NO prerequisites

 

Format: two 4.5-hour sessions over two days, offered as an in-person event

 

Presented by: Bill Bellows

 

Schedule for InThinking Together classes in Canoga Park, CA for Aerojet Rocketdyne

 

Class #CP-2013-10 (NEW DATES AND TIMES)

Part 1 - 22-Oct - 12:30-5:00pm

Part 2 - 23-Oct - 8:00-12:30pm  

 

Class #CP-2013-11

Part 1 - 21-Nov - 8:00-12:30pm

Part 2 - 22-Nov - 8:00-12:30pm

 

Class #CP-2013-12

Part 1 - 16-Dec - 7:00-11:30am

Part 2 - 17-Dec - 7:00-11:30am  

 

Class #CP-2014-01

Part 1 - 30-Jan - 7:00-11:30am

Part 2 - 31-Jan - 7:00-11:30am 

 

Class #CP-2014-02

Part 1 - 27-Feb - 7:00-11:30am

Part 2 - 28-Feb - 7:00-11:30am 


Register to attend InThinking Together  

The New Economics Study Session

  

Description:  A group of participants assembles, some in-person and some via teleconference, for this 14-hour series. Participants discuss W. Edwards Deming's last book, The New Economics, in which he introduced his concept of a "System of Profound Knowledge." The group reads specified chapters before each session and discusses the meaning and application of the ideas, as well as personal reactions to the ideas. Supplemental reading material become part of the conversations, as do reactions to video tapes of Dr. Deming.

Registration Fee - there is NO fee to attend.  In addition, this is a toll-free call from the United States and Canada.  International participants are welcome to join in as well, provided they do so at their own expense for the conference call.   Aerojet Rocketdyne
 attendees will be given copies of The New Economics.   Non-Aerojet Rocketdyne attendees can purchase copies on Amazon at this link, with used copies selling for $15 and Kindle copies available for $15.95.

Prerequisite - there are NO prerequisites

Format - seven 2-hour sessions over three and a half weeks, presented as a teleconference event

Presented by: Tim Higgins 

 

Schedule for The New Economics Study Session

 

Class #CP-2013-03

Starting on 04-Nov, seven sessions on Mondays and Wednesdays, from 3:00-5:00pm

 

Register to attend the TNE Study Session 

AEROJET ROCKETDYNE | PO Box 7922 | Mail Code RLB-07 | Canoga Park | CA | 91309